Founder-led brand & commerce studio

Your product is better than your brand looks.

We design the brand and build the Shopify store that make a good product look worth its price on the shelf.

Remote-firstClients in the US · UK · Middle EastTaking 3 major builds a month
Revenue$100M+GMV tracked across client stores
Stores27seven-figure Shopify stores shipped
Design15+years in brand and identity design
Founders150+founders trained

Brands we've worked with

Opulence MD Beauty
Moment
TA3
FitFeast
AnnaCat
UpTik
Zomato
Shristi Chetani
Dot & Key Skincare
Belgian Waffle Factory

What we believe

People decide what your product is worth before they read a word.

  1. Looking cheap is expensive.You pay for a weak brand in discount codes, ad spend and abandoned carts.
  2. A portfolio piece is not a store.We design for the checkout. If it doesn't sell, it isn't finished.
  3. Premium is mostly subtraction.Fewer apps, fewer fonts, fewer steps. More room for the product.
  4. AI belongs under the floorboards.It should answer the sizing question at 2am, not sit in your tagline.

Selected work

We don't sell a fixed service. We fix what's broken.

Sometimes that is the brand. Sometimes it is the checkout, the product page or the ad account. Six projects, six different problems.

Priyanka Agarwal, founder and creative director of Flamingoo
Priyanka AgarwalFounder & creative director

Why Flamingoo

A designer who has run her own stores.

I came for the typefaces and stayed for the checkout. Fifteen years in brand design, then five finding out what happens when real people are asked to pay: on client stores, and on my own.

  • One head, both jobs.The person choosing the typeface also knows what it does to conversion.
  • You get the founder.The person you meet is the person doing the work.
  • Three builds a month.That is the whole client list, on purpose.
The longer story

Results

What changed after launch.

One account · one quarter

2× 9×

Meta return on ad spend for a cross-border DTC food brand, Q1 2026.

  • Revenue in the quarter$100K+
  • Average order, up from $100$185
  • Orders shipped5,000+
  • ClappX's first live account. Name withheld for now.

How we work

Fixed fee. No surprises.

01A call first

Thirty minutes on your brand and store. You leave with a ranked fix list, whether or not we work together.

02One price, agreed up front

Scope and fee are set before work starts. No hourly billing.

03Four to eight weeks

Four to six for a Shopify build. Six to eight for brand and store together.

04Your time zone

We're remote, with calls across US, UK and Gulf hours.

Built in-house

ClappX

Our own ad and AI-visibility audit.

It reads Meta, Google, GA4 and Shopify in about three minutes and ranks every leak by what it is likely costing you. It is a separate product, and free to try.

Leak report · example storeRanked by impact
MetaThree ad sets bidding against each otherHigh
GA4Purchase event firing twice, inflating ROASHigh
ShopifyBest-seller page slow on mobileMedium
AI searchMissing from "best in category" answersOpportunity

Taking 3 major builds a month

Good products deserve better brands.

Tell us what you sell and what isn't working. We reply within two working days.

Priyanka Agarwal · Founder & creative director

I came for the typefaces. I stayed for the checkout.

I've spent fifteen years designing brands, and the last five finding out what happens to them when real people are asked to pay.

Priyanka Agarwal with a coffee, at a table by a window
Revenue$100M+GMV tracked across client stores
Stores27seven-figure Shopify stores shipped
Design15+years in brand and identity design
Founders150+founders trained, around the world

How I got here

The short version, over coffee.

01 · Design

I started with logos.

Fifteen years of identities, grids and an unreasonable number of opinions about spacing. A Master's in Design & UX gave the opinions better arguments.

02 · The afterwards

Then I got nosy.

I'd hand over a brand I was proud of and watch it launch onto a store that leaked. Nobody could tell me why the lovely thing wasn't selling. So I went to find out.

03 · Commerce

So I learned the shop floor.

Shopify, product pages, checkout, Meta ads. Partly on client stores, partly by running my own and paying for my own mistakes. I learned that people don't read, they scan, and that a store lives on three numbers: traffic, conversion rate and average order value.

04 · AI

Now the busywork runs itself.

A founder answering the same sizing question forty times a day isn't building a brand. AI is the layer I add underneath, so the dull work gets done without them.

Design×Commerce×AI

Flamingoo is all three in one head. That is the whole idea.

What I believe

With the right branding and storefront, anything can be sold at the price you want.

Priyanka Agarwal ↗ Instagram
Priyanka Agarwal working at a laptop

A personal point of view

Things I'll argue with you about.

  • Pretty isn't the job.If it looks great and doesn't sell, I got it wrong. I'd rather hear that from the numbers than from a design award.
  • I'll ask about three numbers before I ask about colours.Traffic, conversion rate, average order value. Every design decision moves at least one of them.
  • Your customer is on a phone, half paying attention.I design for a thumb at 1am, hovering over "buy". The boardroom screen comes second.
  • AI should be boring.It should do the dull work quietly. If it's the headline, something is off.

Three major builds a month

You get me. Not an account manager.

I'm on the first call and I'm in the work. Tell me what you sell and what isn't working, and you'll hear back from me within two working days.

Portfolio

Seven projects, shown properly.

The problem, what we changed, and the pages themselves. Every one is live, so you can open it and check.

    Your brand could be next.

    Tell us what is stuck. We take on three major builds a month.

    Your brand could be next.

    We take on three major builds a month.

    What we do

    Brand and Shopify. AI underneath.

    Two things we design and build, and one layer that keeps them running. All of it comes from one studio, so nothing gets lost between a designer and a developer.

    01 · Brand · Why it's worth more

    A brand that earns the higher price.

    Buyers decide what a product is worth before they read a word. I design identities that make that first glance work for you, built on a grid and consistent everywhere the brand shows up.

    • Logo, wordmark and brand identity
    • Colour, typography and art direction
    • Packaging and labels
    • Brand guidelines your team can follow
    • Launch creatives and ad copy
    Good for: new launches, rebrands, products ready to raise their price
    #9A4C59
    #FEEEE6
    #22181C
    #F3E2E1
    Built on a grid.
    AaDisplay · Italic serif
    Text · Geometric sans
    Labels · Mono
    02 · Shopify · Where it gets bought

    Stores built for speed, story and revenue.

    Product pages that answer every question before the buyer asks, fast on a phone, with a checkout set up for how UK, US and Gulf customers pay. On a Shopify theme, or fully headless on Hydrogen when the brand needs pages a theme can’t do.

    • Custom Shopify and Shopify Plus builds
    • Headless storefronts on Shopify Hydrogen
    • Product pages written and designed to convert
    • Shop Pay, Apple Pay, Klarna and Tabby
    • Migrations from WooCommerce, Wix and Squarespace
    • Speed, SEO and AI-search readiness
    Good for: D2C brands with traffic that isn't converting
    shristichetani.com
    Shristi Chetani product page
    03 · AI · The layer underneath

    AI that does the work between the sales.

    Not a chatbot bolted onto a website. Agents and automations built around how your business actually runs, connected to Shopify, your inbox and your ad accounts.

    Customer support
    Sizing, delivery and returns questions, answered
    Sales assistance
    Product recommendations in the buyer's words
    Order workflows
    Tagging, invoicing and fulfilment updates
    Inventory workflows
    Low-stock alerts and reorder drafts
    Abandoned-cart follow-up
    Personal follow-ups, not template blasts
    Content pipelines
    Product copy, ad variants and emails from one brief
    Reporting
    A weekly sales and ad report in plain English
    Internal automation
    The copy-paste work between your tools
    AI-powered websites
    Sites that answer questions and capture leads
    Good for: founders spending hours on work a system could do
    Agent log · example storeToday
    1. 08:0212 overnight orders tagged and invoices sentDone
    2. 09:15Abandoned-cart follow-ups drafted for 7 shoppersDone
    3. 11:40Answered 23 sizing and delivery questionsDone
    4. 14:053 ad-copy variants written for the new launchDone
    5. 17:30Weekly sales and ad report for the founderRunning
    A Flamingoo product · separate from the studio

    ClappX finds the leak in your ad spend.

    Our own ad and AI-visibility audit. 250+ checks across Meta, Google, GA4 and Shopify in about three minutes, ranked by what is costing you most, plus a score for how AI answer engines see your brand.

    How we work

    Three steps, no handoffs.

    01

    Diagnose

    A recorded teardown of your brand, store and ads, and a look at your numbers: traffic, conversion rate and average order value.

    02

    Design & build

    Brand, Shopify store and AI systems, designed together so every page carries the same promise.

    03

    Launch & grow

    Launch creatives, Meta ads and ClappX monitoring, so the new store gets traffic worth landing.

    Not sure where to start? Let's talk it through.

    Book a 30-minute call. We'll work out whether you need the brand, the store, or both.

    Book a strategy call

    ClappX · a flamingoo product

    Stop guessing. Start fixing.

    ClappX finds the leak in your Meta ads.

    It reads your Meta, Google, GA4 and Shopify accounts, works out what is costing you money, and puts the fix on one page. Every finding is tagged to its source, so you can check it in your own account.

    adx.clappx.com
    ClappX dashboard showing CXO highlights and the top three fixes ranked by value
    The morning view: what was recovered, what to fix today, what to watch.
    Checks250+automated checks in every audit
    Speed~3 minfrom connecting to a ranked report
    Coverage4platforms: Meta, Google, GA4 and Shopify
    Every day6 AMbrief in your inbox, ranked by impact

    The brand it was built on

    From 2× to 9× ROAS in one quarter.

    9×Meta return on ad spend, up from 2×
    $100K+revenue in Q1 2026
    $185average order, up from $100
    5,000+orders shipped

    A cross-border D2C food brand and ClappX's first live account. Name withheld for now.

    Inside ClappX

    Less dashboard. More to-do list.

    Most tools show you what happened. ClappX tells you what to do next, what it is worth, and how sure it is.

    Performance index
    ClappX performance index rising from 52 to 67 over 90 days, with scores for tracking, campaign structure, audiences and budget
    Performance indexOne score across seven parts of your account, and the root cause dragging it down.
    AI visibility
    ClappX AI visibility view comparing how ChatGPT and Gemini answer buyer questions
    AI visibilityHow ChatGPT and Gemini answer the questions your buyers ask, and where you are missing.
    Memory
    ClappX memory view showing fixes verified, new issues and open opportunities since the last playbook
    MemoryEvery fix is checked against the last playbook, so next week's advice is sharper than this week's.

    Two engines

    Where your money leaks, and where AI looks.

    AdX · Performance audit

    Find the leak in your ad spend in minutes.

    AdX runs 250+ checks across Meta, Google, GA4 and Shopify and returns a ranked list of what is wasting budget.

    • Tracking gaps, like leads Meta never sees
    • Creative fatigue, flagged before it costs you
    • Audience overlap, bidding and budget pacing
    • Fixes ranked by value, each with a confidence score
    AEO · AI visibility

    Be the answer AI gives.

    A 0 to 100 score for how answer engines see your brand, and the exact changes that get you mentioned and cited.

    • Mentions and citations in AI answers
    • Crawler access and structured data
    • Answer-ready product content
    • Paste-ready fixes for your store
    ChatGPTGeminiPerplexityGoogle AI Overviews

    How it works

    Connect. Scan. Fix.

    01

    Connect

    Read-only access to your ad accounts, analytics and store. Nothing changes without you, and you can revoke access anytime.

    02

    Scan

    ClappX runs every check and ranks each leak by what it is likely costing you each month.

    03

    Fix

    A brief lands at 6 AM. Fix it yourself, hand it to your team, or have the flamingoo studio do it.

    See what your ads are hiding.

    Open ClappX and run your first audit, or book a call with me and we'll go through what it finds together.

    Contact us

    Let's make your brand look as good as it is.

    Fastest way in

    Book a 30-minute strategy call.

    1. We look at your store or brand together, live.
    2. We go through your numbers.
    3. We agree what to fix first.

    You leave with a prioritised fix list, whether or not we work together.

    Pick a time
    Email
    Where we workBased in India, working with brands across the UK, US and Middle East.

    Or tell us about your brand.

    What do you need?
    Where are most of your customers?

    We reply within two working days.